WARNING! Don't read if certain words offend you.

It’s always fascinated me that certain groupings of the alphabet have such poor public relations and marketing. Those same letters rearranged or with different associates are totally acceptable.

Take the letters T, I, H, and S for example. Perfectly good letters. Very acceptable. Found in such words as “hysteria” (I got no problem with that word. Do you?), “history” (Again, a no problem word. Agreed?), and “thinks” (Doesn’t offend me. How about you?).

Even by themselves, these letters rearranged in the word “this” are innocuous, but place them in a certain order and you’ve got a word with a bad reputation.

And it’s not the meaning of the word that gives it a bad rep because I can say the word “poop” and no one cares. I say the T, I, H, and S word and people look at this white-haired, old lady with disgust. What’s up with that?

So I’m thinking of the letters U, K, C, S, and F. Again, very acceptable letters. No, I can’t think of another word that employs all those letters either but I can think of a sentence: From under the counter Kevin saw the gun. No, I don't know what Kevin was doing under the counter but you didn’t care if I said that, did you? You’d care if I took away a bunch of those letters though.

I wonder who’s in charge of alphabetical PR.